Search engines don’t care!
21st November 2002
I’ve suspected this for ages, but finally it can be categorically announced that search engines just don’t care about the meta keywords attribute. The only major engine that still notices it is Inktomi, and even they treat it as a very low priority. Finally something concrete to refer people who still demand meta tags to. The description tag is still occasionally worth adding though.
More recent articles
- Claude Opus 4.8: "a modest but tangible improvement" - 28th May 2026
- I think Anthropic and OpenAI have found product-market fit - 27th May 2026
- Notes on Pope Leo XIV's encyclical on AI - 25th May 2026