Simon Willison’s Weblog

Crap marketing sites

27th February 2004

i-am-asian.com is McDonald’s excruciating “I’m lovin’ it” site targeted at Asian Pacific Islander Americans. With gems like whether we’re sipping green tea or enjoying a Big Mac sandwich, we’re helping make the magic mix called America become even richer you can’t go wrong. Meanwhile, the infamous beef industry sponsored cool-2b-real has rebranded itself as “zip 4 tweens”—for “tween” kids—not quite teens but definitely not children! Where’s the raging platypus when you need him?