http://simonwillison.net/2007-08-21T18:34:36+00:00Simon Willison2007-08-21T18:34:36+00:002007-08-21T18:34:36+00:00https://simonwillison.net/2007/Aug/21/banner/#atom-tag

<blockquote cite="http://www.useit.com/alertbox/banner-blindness.html"><p>In 1997, I chose to suppress a similar finding: users tend to click on banner ads that look like dialog boxes, complete with fake OK and Cancel buttons.</p></blockquote> <p class="cite">&mdash; <a href="http://www.useit.com/alertbox/banner-blindness.html">Jakob Nielsen</a></p> <p>Tags: <a href="https://simonwillison.net/tags/bannerads">bannerads</a>, <a href="https://simonwillison.net/tags/coverup">coverup</a>, <a href="https://simonwillison.net/tags/jakob-nielsen">jakob-nielsen</a>, <a href="https://simonwillison.net/tags/usability">usability</a></p>