<?xml version="1.0" encoding="utf-8"?>
<feed xml:lang="en-us" xmlns="http://www.w3.org/2005/Atom"><title>Simon Willison's Weblog: blackhat</title><link href="http://simonwillison.net/" rel="alternate"/><link href="http://simonwillison.net/tags/blackhat.atom" rel="self"/><id>http://simonwillison.net/</id><updated>2008-05-22T18:09:27+00:00</updated><author><name>Simon Willison</name></author><entry><title>Search Engine Optimization Through Hoax News</title><link href="https://simonwillison.net/2008/May/22/search/#atom-tag" rel="alternate"/><published>2008-05-22T18:09:27+00:00</published><updated>2008-05-22T18:09:27+00:00</updated><id>https://simonwillison.net/2008/May/22/search/#atom-tag</id><summary type="html">
    
&lt;p&gt;&lt;strong&gt;&lt;a href="http://blogoscoped.com/archive/2008-05-22-n16.html"&gt;Search Engine Optimization Through Hoax News&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
Devious new black-hat SEO technique: invent a news story that’s pure link-bait. The recent “13 year old steals dad’s credit card to buy hookers” story was a hoax: it was a pure play for PageRank.


    &lt;p&gt;Tags: &lt;a href="https://simonwillison.net/tags/blackhat"&gt;blackhat&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/google"&gt;google&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/pagerank"&gt;pagerank&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/seo"&gt;seo&lt;/a&gt;&lt;/p&gt;



</summary><category term="blackhat"/><category term="google"/><category term="pagerank"/><category term="seo"/></entry></feed>