http://simonwillison.net/2009-12-05T17:09:57+00:00Simon Willison2009-12-05T17:09:57+00:002009-12-05T17:09:57+00:00https://simonwillison.net/2009/Dec/5/myspace/#atom-tag

<p><strong><a href="http://www.ft.com/cms/s/2/fd9ffd9c-dee5-11de-adff-00144feab49a.html">FT.com: The rise and fall of MySpace</a></strong></p> Lots of stuff about the internal politics at News Corporation. Of particular interest: MySpace have to take feature proposals to News Corp for approval. Meanwhile, Facebook are leading the industry in their use of A/B testing to figure out exactly what features their users will respond well to. <p><small></small>Via <a href="http://news.ycombinator.com/item?id=977869">Hacker News</a></small></p> <p>Tags: <a href="https://simonwillison.net/tags/ab-testing">ab-testing</a>, <a href="https://simonwillison.net/tags/buckettesting">buckettesting</a>, <a href="https://simonwillison.net/tags/facebook">facebook</a>, <a href="https://simonwillison.net/tags/myspace">myspace</a>, <a href="https://simonwillison.net/tags/newscorporation">newscorporation</a></p>

2009-09-13T23:49:41+00:002009-09-13T23:49:41+00:00https://simonwillison.net/2009/Sep/13/effective/#atom-tag

<p><strong><a href="http://elem.com/~btilly/effective-ab-testing/">Effective A/B Testing</a></strong></p> Impressively comprehensive presentation on A/B testing, from theory to practice to statistical analysis of the results. <p>Tags: <a href="https://simonwillison.net/tags/ab-testing">ab-testing</a>, <a href="https://simonwillison.net/tags/ben-tilly">ben-tilly</a>, <a href="https://simonwillison.net/tags/buckettesting">buckettesting</a>, <a href="https://simonwillison.net/tags/statistics">statistics</a></p>

2009-07-15T10:43:38+00:002009-07-15T10:43:38+00:00https://simonwillison.net/2009/Jul/15/copy/#atom-tag

<p><strong><a href="http://dustincurtis.com/you_should_follow_me_on_twitter.html">You should follow me on Twitter</a></strong></p> Dustin Curtis did a simple A/B testing experiment on his blog and found that the text “you should follow me on Twitter” had the highest click-through rate—173% more effective than “I’m on Twitter”. <p>Tags: <a href="https://simonwillison.net/tags/ab-testing">ab-testing</a>, <a href="https://simonwillison.net/tags/buckettesting">buckettesting</a>, <a href="https://simonwillison.net/tags/copy">copy</a>, <a href="https://simonwillison.net/tags/dustin-curtis">dustin-curtis</a>, <a href="https://simonwillison.net/tags/twitter">twitter</a></p>